[Opinion] NGO branding masks troubling realities in Middle East advocacy groups
[Excerpts]
In the NGO world, names and slogans have become rhetorical sleight of hand, divorced from reality. Often, to find an NGO that does X, look for one whose name asserts precisely the opposite.
It’s not just marketing. What is at play is a sinister, industrywide campaign to launder illiberal, immoral and potentially illegal activities through high-minded branding, using it as a shield against criticism.